Whitebridge Consulting strengthens its position with Integration in Avasant’s European Practice
Rotterdam and Los Angeles | January 7, 2026
Avasant and Whitebridge Consulting are announcing the expansion of their long-standing partnership in the Benelux, with Whitebridge Consulting integrating into Avasant’s broader European practice. This integration marks a significant milestone for Whitebridge Consulting’s position as a trusted advisor in Benelux, DACH and the Nordics and in Avasant’s continued investment in Europe and strengthens its ability to deliver locally grounded, globally informed advisory services across the region.
Organizations across Europe are navigating increasing complexity as they modernize technology and operating models while continuing to run and optimize existing environments. The integration of Whitebridge Consulting into Avasant’s European practice accelerates Avasant’s growth in key European markets while enhancing its ability to serve clients with deep local expertise, expanded capacity, and a broader, more integrated set of capabilities across the Benelux.
For more than 17 years, Whitebridge Consulting has built a strong reputation as a leading sourcing advisory firm in the Benelux, developing long-term, trusted relationships with major enterprises and service providers across the region. Whitebridge is recognized for its strategic insight, applied vision, and hands-on execution across sourcing strategy, deal advisory, and benefits realization. Its integration into Avasant further strengthens the firm’s commitment to the region and supports ambitious growth plans across Benelux, the Nordics, DACH, and Southern Europe, spanning Avasant’s advisory, benchmarking, and research services.
Over the past decade, Avasant has steadily expanded its presence across Europe, with a strategic focus on the Nordics, Benelux, DACH, and Southern Europe, including the continued expansion of its Madrid office to support growing client demand across the region. In the last 18 months alone, Avasant has advised more than 50 blue-chip clients across multiple industries, delivering a total deal impact exceeding €15 billion. Avasant has also continued to invest in the region through expanded research, data, and benchmarking coverage, including its flagship Europe IT Spending and Staffing Studies and the publication of multiple region-specific RadarView™ market assessments, such as the UK Digital Services RadarView™, Benelux Digital Services RadarView™, and Nordics Digital Services RadarView™, serving both local and global clients.
"We are excited to further cement our collaboration with Avasant through this integration,” says Gerwin Pol, Managing Partner at Whitebridge Consulting. “Whitebridge has built a strong position as a trusted advisor to organisations in the Benelux. Becoming part of Avasant allows us to create a truly differentiated, global firm—one that brings international insights and scale while maintaining the local focus our clients value. In an era of rapid digital transformation, this combination significantly enhances the value we can deliver.”
“We have partnered closely with the Whitebridge Consulting team, including Gerwin Pol, Paul van Wijngaarden and Martin Stacey for many years, and we are delighted to formally welcome them to Avasant,” says Kevin S. Parikh, Chairman and CEO at Avasant. “This integration significantly enhances our local presence in the Benelux and deepens the experience we bring to clients across Europe, enabling us to deliver even greater value.”
“Avasant is delighted to welcome the Whitebridge Consulting team at this exciting stage of our European growth,” adds Jesús Garre, Managing Partner at Avasant. “Together, we are bringing together complementary strengths to offer a holistic portfolio of services that help organisations drive innovation, build resilience, and create long-term value across the Benelux and the broader European market.”
This integration marks an important milestone in the shared commitment of Avasant and Whitebridge Consulting. Going forward, the combined teams will operate as a unified Avasant organisation, focused on driving sustained value and growth for clients across Europe.
For inquiries, please contact:
Gerwin Pol – gerwin.pol@avasant.com
Paul van Wijngaarden – paul.vanwijngaarden@avasant.com
Jesus Garre – jesus.garre@avasant.com
Akshay Khanna – akshay.khanna@avasant.com
Media Contact:
Shael Roopchand – shael.roopchand@avasant.com
About Avasant:
Avasant is a global management consulting firm specializing in digital transformation, sourcing advisory, and technology-enabled business transformation. Avasant helps organizations navigate complex market shifts, harness emerging technologies, and achieve sustainable growth in an increasingly digital and interconnected world.
About Whitebridge Consulting:
Whitebridge Consulting is a leading provider of strategic partnering and sourcing advisory services, helping organizations design, negotiate, and manage high-performing IT and business services relationships to achieve measurable business outcomes.